Gucci 100

The much-anticipated collection that celebrates 100 years of the iconic Italian brand is finally here!

By: Giuseppa Nadrowksi

In celebration of its centennial anniversary, the house of Gucci recently launched Gucci 100 — a collection that honors the brand’s longevity, its connection with the culture, and its role in music. “Conceived as a tribute to celebrate the centennial of the Maison, Gucci 100 manifests a deep connection between two universal languages, the language of clothing as an expression of
personal identity and the language of music that recalls a collective memory,” said a press release from the Italian house. According to the release, from 1921 to today, Gucci has been mentioned in music 22,705 times. Throughout the collection, ready-to-wear and accessories feature not only the Gucci 100 logo but verses from three songs chosen by Alessandro Michele.

“The centennial, for me, represents an opportunity to bear witness to Gucci’s eternal vitality
that year after year is reborn; it renews itself, reestablishing an unusual relationship with
contemporaneity as a boy, forever young, observing the world with a powerful vision,” Michele said. “I recognized the manifestation of its youth in its having intercepted and traversed, for one hundred years now, popular culture in all its forms. Above all, in music: the only medium, aside from fashion, more reactive to the times that mutate and mark the new, the today, the now.” He added, “It isn’t a revisionist attempt to rummage through the past: If anything, mine is a ‘reverse’ revisionism of the house’s history, stitched back together by a piercing note, a melody, a refrain. Also because, if I were to depict Gucci, for me it would be an eternal teenager who hangs out at places where music is heard and played.”

SHOP SELECTS from the collection

Centennial Tote Bag


Gucci 100 Wallet


Red Sweater with Bow


Gucci 100 Jackie 1961 Small Bag


Gucci 100 Sling Back Pump


Gucci 100 Boot


Gucci 100 Necklace


Gucci 100 Quilted GG Jacket